VeggieUp
A CAMPAIGN TO PROMOTE A HEALTHY DIET
Overview
Objective:
Observe and identify a specific problem, and create engaging and relevant solutions.
Approach:
Some people know that eating vegetables is good for their health, but they don’t know what kind of vegetables they should eat for specific reasons. People who are suffering from unbalanced nutrition intake are unhealthy in other ways. From the research, I found out that a food color chart is a great way to see which colored foods contain unique phytonutrients essential for our health.
Personality
Refreshing | Fun | Trustworthy | Informative
Credits
Designer - Mango Li
Instructor - David Hake
Poster design
Floating, in motion veggies combine big type with themed colors to give the brand a fresh and inviting look.
Website design
The website was designed to be informative. To keep the information accessible, focus was placed on creating screens with clear hierarchy. Image of veggies and color-coding allow for easy digestion of information.
Packaging design
Recyclable juice packaging encourage reusability of the bottles, eco-friendly veggie container present a way for the campaign to remain both appealing and environmentally-conscious.
WHAT’S NEXT STARTS HERE.
Get in touch at mingguodesign@gmail.com
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