Wonderschool
A brand refresh TO evolve with the company
Overview
Objective:
Wonderschool envisions a future where every child has access to quality early care and education 5 minutes from home, by empowering early educators to build sustainable businesses, helping families find child care fits their needs and connecting government resources. In the last few years, the company has grown so fast, the brand needs a refresh.
Approach:
As a design lead of brand & website, I worked closely with various teams, to understand the needs and envision the future. In the past two years, I helped refresh Wonderschool's brand guidelines, unified visual language across the company and created scalable visual system and templates for website design, marketing, events, decks / slides, product assets, and company swag.
Personality
Caring | Informative | Trustworthy | Playful
Credits
Designer - Mango Li
VP of Design - Shu Lai
Product & Research - Daniel Hannibal, Sherry Wang
Marketing - Katie Hulan, Maha Saab
Auditing the old brand
After auditing on the old website, flyers, social media and products, it's clear that the old brand is lacking of cohesiveness, the logo, font and color was not consistent, brand elements were disjointed and the brand is missing its personality.
The strategy is to create a refreshed brand guidelines to unified visual language, and build a scalable visual system across the company.
BRAND GUIDELINES
Logos drive brand awareness and recognition, helps our users recognize who we are and what we stand for.
Logo
WHAT’S NEXT STARTS HERE.
Get in touch at mingguodesign@gmail.com
BRAND GUIDELINES
Color sets the mood of brand expression. They allow us to express the brand in various ways.
Color
MARKETING TEMPLATES
Testimonials are critical for a brand because they build trust, establish credibility, and influence consumer behavior. They showcase positive customer experiences and serve as social proof, attracting new customers and fostering loyalty.
Testimonial
BRAND GUIDELINES
Imagery helps tell our brand story and brings emotion to the forefront of our messaging.
Imagery
MARKETING TEMPLATES
Flyers are promotional materials used to inform viewers about a brand or business. They are an effective way to reach a large number of people in a short amount of time.
Flyer
MARKETING TEMPLATES
Social media provides brand with a direct line of communication with our customers. By engaging with followers, the brand can build a deeper connection with the audience and better understand their needs and preferences.
Social Media
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MARKETING TEMPLATES
A website the face of the brand, builds the first impression, and builds credibility and trust in the minds of customers.
Website
Frozon Music
